Buying ads without a marketing plan is a waste of money in most cases. To successfully attract customers to your store, it is worth developing a long-term marketing strategy.

Email Marketing

Many email marketing platforms offer the ability to send promotional emails to thousands of users. Well-written messages can stimulate purchases.

Using paid advertising

Google Ads contextual advertising adjusts to the user’s data. This ensures that your ads are shown to people who have recently been interested in a certain topic and are more likely to buy from you.

Social networks and targeted advertising

The presence of social networks is a very important component of your marketing strategy. For example, targeted advertising on Facebook, Instagram allows you to reach a huge number of users. They will also be able to easily recommend your store to friends and family.

SEO

Optimization for search engines. Those who want to create their own online store will eventually come to the conclusion that technical optimization of the site and promotion in search engines will be required. A modern online store should load quickly, work smoothly, and be trusted by search engines.

A good marketing strategy combines multiple channels and ties different activities together. With such synergy, the results are much better!

Customer Retention

In addition to attracting new customers, it is also important to retain existing customers. To do this, they need to be properly taken care of. Loyalty cards are just one of the ideas.

It is also important to keep the customer informed about the progress of the order so that the customer feels safe. It’s also helpful to send emails asking if the item is functioning well. In some cases, you may be asked to leave a review. Such a reminder will make the customer come back for new purchases.

It’s a good idea to provide post-purchase support. Consultations enhance the customer’s positive experience and serve as a constant reminder of where they purchased the product.

The store must constantly evolve

Starting an online store is not enough. Even the largest stores constantly analyze traffic to their sites and make adjustments. Therefore, it makes sense to arm yourself with analytical tools, check user behavior and make changes. Thus, you can correct mistakes and shortcomings and, as a result, increase income.

Author: Vladislava Rykova, head of MAVR marketing agency