Custom Website Design Vs Template: Pros and Cons

We can name two of the most popular ways to create a website: custom or template. This means that it is possible to either hire a professional to create a custom website design, or design your own website using templates and themes already created.

Custom Web Design

You get a custom website design created using WordPress or some other platform. Or, if you have enough money, then you can make everything to order. In other words, a custom website design creates a unique site for a brand.

We don’t just mean fonts, colors and logos (but that matters too). A great design agency will have one or more creative sessions with you until they really understand your business, your clients, and your goals.


Scalable – If your business grows, then your website can grow with it. Do you need functionality, new connections or content? Everything is possible!

Responsiveness – You won’t need a new site if your scope of work shifts, as an already established website can be easily and easily updated, updated and updated.

SEO friendly – Your site will be search engine friendly because the designer creates it that way. Users will definitely find you.

Manageability – With a CMS like WordPress at the core of your site, you can manage it yourself.

Compatibility – Designers test the sites they create on the most popular browsers and devices. Your site will function exactly as it should for each client.

Durability – The site will be developed using modern code that can be updated with a CMS, which will increase the life of your site.

Beauty – A site created especially for you will be identified with your culture and company ideas. The creator of an individual website will make it according to all your requests, and taking into account security aspects.

Cons of-custom-design-website

Price – What is the cost of maintaining such a website? An individual website can cost twenty to thirty thousand dollars or more because a lot of effort, creativity and skill has been invested in it.

Timeline – It takes time to create a great site that is exactly what you want it to be. Since a custom website design is more than just a look, it may initially seem like a very time-consuming process to create a website. However, over time, this can save time because your design partner ensures that your site functions exactly as you intended.


On the other side of the scale is the template, where you can create your own website elements and place them in a ready-made structure. If you want to create your own website, then these days you can easily do it yourself. Website hosting is an online service that allows you to publish your website. Check out free website hosting and then you can use WordPress services just like designers do it. Customize it, insert the template, and… you’re done. But in terms of functionality, any website you build yourself will be basic.

Profits of Website Template Design

It’s pretty obvious that whoever has the best website is bound to invest heavily in it. This is not always the case, and besides, perhaps your business is on a shaky financial footing, or a web developer set you up in the past, and right now the template will be the best option for you.

Speed ​​- When you use a WordPress theme or website builder, you have the ability to quickly get it up and running.

Economy – As noted above, creating template sites is often quite inexpensive. Depending on which service you use, you can even do it for free.

Hosting – Some template website platforms will also provide you with hosting packages, which means you won’t have to spend a lot of time figuring out how to get your new domain to point to your site.

Customizability – The best templates are not what we remember from the early 2000s, many of them can be changed to look less like a template.

Do It Yourself – If you need to create a website yourself for any reason, then the template will help you do it. Will it be awesome? No, but you will have a personal website.

Cons of Website Template Design

Conventional – If you don’t spend enough time understanding how to work with the template, then your site will probably not be remarkable.

Lack of functionality – Do you need a blog? Take a template. Do you dream of a website that will impress users? About one that users can actually use for their needs? Then the template is not for you.

Overloaded – Most themes have features installed that you are unlikely to need and that can weigh down your website.

Missing search results – Many templates are not designed for SEO, and therefore you are unlikely to be on the first page in Google or Yandex results.

No Updates – Many themes and templates are updated very infrequently (if at all), and therefore when the underlying software (like WordPress) is updated, the template becomes outdated.

Security – Hackers love template sites because they can hack multiple sites at the same time.

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